A great commerce experience cannot be distilled to a single number. It’s
not aLighthouse score, or a set of Core Web Vitals figures, although both are
important inputs. A great commerce experience is a trilemma that carefully
balances competing needs of delivering great customer experience, dynamic
storefront capabilities, and long-term business — conversion, retention, re-engagement
objectives. As developers, we rightfully obsess about the customer experience,
relentlessly working to squeeze every millisecond out of the critical rendering
path, optimize input latency, and eliminate jank. At the limit, statically
generated, edge delivered, and HTML-first pages look like the optimal strategy.
That is until you are confronted with the realization that the next step function in improving conversion rates and business.
A great commerce experience cannot be distilled to a single number. It’s
not aLighthouse score, or a set of Core Web Vitals figures, although both are
important inputs. A great commerce experience is a trilemma that carefully
balances competing needs of delivering great customer experience, dynamic
storefront capabilities, and long-term business — conversion, retention, re-engagement
objectives. As developers, we rightfully obsess about the customer experience,
relentlessly working to squeeze every millisecond out of the critical rendering
path, optimize input latency, and eliminate jank. At the limit, statically
generated, edge delivered, and HTML-first pages look like the optimal strategy.
That is until you are confronted with the realization that the next step function in improving conversion rates and business.
A great commerce experience cannot be distilled to a single number. It’s
not aLighthouse score, or a set of Core Web Vitals figures, although both are
important inputs. A great commerce experience is a trilemma that carefully
balances competing needs of delivering great customer experience, dynamic
storefront capabilities, and long-term business — conversion, retention, re-engagement
objectives. As developers, we rightfully obsess about the customer experience,
relentlessly working to squeeze every millisecond out of the critical rendering
path, optimize input latency, and eliminate jank. At the limit, statically
generated, edge delivered, and HTML-first pages look like the optimal strategy.
That is until you are confronted with the realization that the next step function in improving conversion rates and business.
A great commerce experience cannot be distilled to a single number. It’s
not aLighthouse score, or a set of Core Web Vitals figures, although both are
important inputs. A great commerce experience is a trilemma that carefully
balances competing needs of delivering great customer experience, dynamic
storefront capabilities, and long-term business — conversion, retention, re-engagement
objectives. As developers, we rightfully obsess about the customer experience,
relentlessly working to squeeze every millisecond out of the critical rendering
path, optimize input latency, and eliminate jank. At the limit, statically
generated, edge delivered, and HTML-first pages look like the optimal strategy.
That is until you are confronted with the realization that the next
step function in improving conversion rates and business.
